---
title: "Lead scoring with FunnelFLARE"
canonical: "https://funnelflare-engagement-center.refined.site/space/STARTTHEFIRE/170066373/Lead%20scoring%20with%20FunnelFLARE"
format: markdown
---
Lead scoring in FunnelFLARE is a powerful subsystem that allows you to customize lead scoring to fit your particular sales/marketing model. 

 

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**Basics**

 

Lead scoring for any contact is a number between **0 and 100 **(the lowest being zero, the highest being 100). The lead score accumulates and is reduced either by manually editing the lead score on a contact, or automatically as the prospect engages with marketing assets.  The concept is simple, as a contact engages, the lead score can potentially go up or down. 

 

Basic Concepts:

- Contact Lead scores are between 0 and 100
- Lead scores are a calculated total of individual history transaction scores (including modifiers ... see score multipliers below)
- Lead scores can be manually adjusted
- Lead score changes are not stored, only the current total for a contact is available
- Organization lead scores are an aggregate average of the organization accumulation

 

In FunnelFLARE, anything a prospect does that is tracked creates a Contact History object. All contact history objects can be viewed on a contact's timeline. Each history item creation can have an impact on the lead score.

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The lead score accumulates as the prospect engages with assets (and hence creates scored contact history items).  The basic process of lead scoring in FunnelFLARE is based on a default set of lead scores assigned to each contact history item.

### Lead Score Defaults

The default scores for each prospect activity can be managed on the lead score admin page (Administration-Lead Scoring). To change the default history lead scores, click on the number to edit the element

 

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**Lead Score Erosion**

There is a concept of lead score erosion that can be used to penalize a prospect if they stop engaging with the marketing assets. The erosion is a constant downward pressure on the lead score to ensure the most **currently** and consistently active prospects maintain a higher lead score.

 

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The erosion is applied to the score on the configured time interval. In the above example, the lead score of all contacts will decrease by 1 every week.

 

**Lead Score Contextual Multiplier**

You can adjust the lead score based on a contextual multiplier. 

 

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The score of a current history item is multiplied by the queried multiplier when the history item is created.

 

**Lead Score Workflow Action**

 

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** **

**Type: **Action

**Visibility: ** Campaigns, Lead Processing Workflows

**Functionality: **This action will add/subtract the configured value from the in-process contact's lead score. Lead scores cannot go over 100, or less than zero.

 

You can adjust a lead score using a workflow action. The lead score for the prospect being processed by the workflow will have the configured amount added/subtracted when processed by the Lead Score Workflow Action.

 

**Referencing Lead Score in Workflow Decisions, Segments, and Audiences**

 

In the context of a workflow process, you can query based on a lead score.

 

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**Type: **Decision

**Visibility: ** Campaigns, Lead Processing Workflows

**Functionality: **This is a full query decision with a time element. You have full access to all contact meta-data/attributes and contact histories. If the query is true at the time of execution, the true path is followed. 

 

Relevant query:

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