---
title: "Checking for Duplicate Contacts and Duplicate Organizations"
canonical: "https://funnelflare-engagement-center.refined.site/space/ADVANCEDFIREBUILDINGSTRATEGIES/170230139/Checking%20for%20Duplicate%20Contacts%20and%20Duplicate%20Organizations"
format: markdown
---
FunnelFLARE has a feature that detects possible duplicate contacts and organizations.

## Duplicate Contacts

For contacts, FunnelFLARE uses a contact's email address as a 'lookup column'. This means that if we detect a contact that already exists with a specific email address, we will automatically attribute any changes to that contact instead of making a duplicate.

You may have seen the "Email Address (Lookup Column)" in your CRM Contact Updates field mappings.

![image]()

There are however other factors we look at to detect possible duplicates. If FunnelFLARE thinks a contact is a duplicate, you will see it under Contacts > Duplicates. If you see a contact that is a duplicate then you can press the "Merge 2 Contacts" button.

**Note:** If there are more than two contacts will say "Merge X Contacts" where x is the number of possible duplicates. Also - merging contacts is a background process and will take a some time to process.

![image]()

## Duplicate Organizations

Similarly for Organizations, you can find possible duplicate Organizations under Organizations > Duplicates. If you wish to merge the organizations then the green button does the trick and merges the organizations in the background.

![image]()